Macy's Beauty Spot
In-Store Kiosk
In-Store Kiosk
Possible Worldwide was tasked with developing a "Beauty Spot" within Macy's cosmetic department. Macy's wanted to connect shoppers with guidance and inspiration across all brands in one place. Where department stores segment beauty products by brand, Macy's wanted to introduce an alternative way to shop by product categorization and suggestions as they saw the Sephora model grow popular.
We created screens and playful animation, and developed a 40 inch touchscreen experience. We utilized Intel's camera technology to determine the general age of a user as they approached the screen to make different product suggestions. Users could read reviews, see different looks and even have foundations suggested based on detected skin tones. They could add products to their basket to be collected from different counters from an associate, and purchased in one single transaction.
