Company: Restore Solutions
Client: The Arvind Store
Interior Designer: Manon Foucraut
Visual Merchandiser: Tanisha Arora
The Arvind Store is the only Arvind Group venture to bear the Arvind name. In Guwahati, We were given the challenge of creating a new retail identity for the company’s flagship store, marrying Arvind’s fine fabrics with the highest quality bespoke tailoring. Despite there being four distinct zones in the store, the store forms a single entity, capturing the scale and uniqueness of one of India’s largest groups in textiles and fashion: the US $1 billion Arvind Group.
The elements include white tables with the logo sandblasted in, high seating and sliding walls with the product story. All the mannequins were custom-made for The Arvind Store with changeable faces that can be changed from gold to wood using magnetic mechanisms. Today visual merchandising is all about modularity and flexibility of looks, and our vision was to create a VM language that incorporates this in order to create a distinct impact in each zone, while maintaining the central theme through the store
Bright and open, this is the focal point in the store. Here, highly trained and specialised “masterjis” interact with customers
Origami folded shirt in the trialroom plays a key role in communicating the details you must look into before buying your shirt
The suiting lounge has been designed with lounge seating and large black & white imagery on the wall.
The focal wall in this space has a specially designed Arvind timeline - showing the rich Arvind heritage stretching back to over 80 years.
Bespoke Denim Lounge for custom-made denims
