Skeeter Kicks Athletics Shoe Company

Skeeter Kicks (Fictional Athletics Shoe Brand)

An eco-friendly athletic shoe brand keeps both environmental and human safety in mind.

Wants athletes to have emotionally connection with their products. That which sticks to mind. To have that experience which portrays the spirit of courage and sportsmanship by providing high quality products to foster the best possible performance in each respective field of participation and this cannot be experienced unless you train with their products knowing fully well that it does induce capabilities such as strength, agility and endurance.

TV Spot For Skeeter Kicks Athletics Shoe Company : Sportsmanship

Dynamic Mood board for Skeeter Kicks

Radio Spot For Skeeter Kicks Athletics Shoe Company

Logo : A logo is an essential part of Skeeter Kicks company brand. It works together with elements such as website, collateral, brand promise, and marketing efforts to set the tone for the company as a whole in the public arena.

Final Logo Concept For Skeeter Kicks Athletics Shoe Company

The logo concept was designed to convey a sense of motion, juxtaposing the two main keywords of the logotype to form what looks like a gear that is about to rotate thereby having a split at the point of where it came together, in reality this is synonymous to what is expected of the product, a sport shoe for athletes.

The color green was choosen to reflect the aspect of being eco-friendily.

Logo Symbol for Skeeter Kicks

Logotype for Skeeter Kicks

Logo Concepts for Skeeter Kicks Athletics Shoe Company

Logo Concepts for Skeeter Kicks Athletics Shoe Company In One Color

Rough Sketches Of Logo Concepts for Skeeter Kicks Athletics Shoe Company

Guerrilla Marketing: In other to create brand awareness for the new product the company decided to use guerrila marketing. As we know that this a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than traditional marketing in that it often relies on personal interaction and has a smaller budget, and it focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than on wide-spread media campaigns.

Skeeter Kicks Athletics Shoe Company : Guerrilla Tactics

Mood board: A mood board is a visual tool that helps establish a vision or approach to an advertising or marketing concept before the designer creates the actual ad layout. Whatever idea the designer has in his head, he conveys that tone through visual elements like magazine tear sheets, stylized typography, soothing colors, interesting texture samples or headlines that evoke certain emotions. A mood board is often presented like a collage or storyboard, weaving the general flavor from start to finish. So these mood boards below convey the ideas I felt would be ideal for this product and is conveyed through the use of visuals elements as you can see.