Challenge: To create a successful digital marketing campaign to achieve high engagement with our consumers in a typically low involvement category. We needed to work with a small budget and had to ensure that our social media marketing efforts would be as efficient as possible in delivering the desired outcomes and communicate the GLAD's voice as Guardian of home food goodness.
Solution: Celebrate home food goodness with an on-trend digital program that provided a platform for the target audience to share their home-made food creations, gather support & compete for a spot in the GLAD Arabia LIVE cooking challenge event.
Award: The activation that was a part of the overall 'Keeps good food good' campaign, won a silver in the non-food FMCG category at Effies MENA Awards 2012.
