PROJECT OVERVIEW
For the first time in NBA history, Toronto hosted the 2016 NBA All-Star festivities. To highlight this anticipated event, a promotional teaser was produced and broadcasted nationwide.
SOLUTION
Using the iconic CN Tower as the beacon, “Going Up” is the conceptual driver to tease the 2016 NBA All-Star event. Snippets of running lights, passing beams, and flashes of All-Star athletes are used to motivate upward movements, energy, excitement and anticipation.
Client: Sportsnet
Agency: Rogers Creative
Creative Direction: Edward Guinasao, Jason Allies, Chris Krasek
Brand Producer: Marcus Dipede
Animation, Compositing & Editing: Edward Guinasao, Jason Allies
3D: Jason Allies
Music & SFX: Murray Fleming
