I WOULD LIKE TO PUT THE brief, challenge & solution or challenge, insight, solution - together in a sneak peak or something.
Also think about a quick index.
THE BRIEF
WebMD is one of the most popular health resources online. While attending General Assembly UX Design Immersive, our team of three was tasked to create a more personal experience for the users of WebMD.
Challenge
Yes, WebMd site has loads of health information. Sure that’s great, but if you can’t find the information your looking for, are bombarded by irrelevant information and even annoying ads... are you going to go back to use it again? Probably not.
Also just a reminder, this isn’t just any kind of information you’re searching for; it’s the most personal and important information regarding the well-being of not only you, but your loved ones = HEALTH.
My Role
UX Researcher + Designer
Duration
2 Weeks
Team members
Alyssa Bautista
Micah Bennett
Kelsi Harris
Tools
Axure, Illustrator, Paper, Pencil, Markers, Pens, Sticky Notes ...
(I was tempted to put “our awesome brains” as tools)
Deliverables
User Flows, Sketches, Personas, Sitemap, Wireframes, Interactive Prototype
THE PROCESS
Plan
Our first move was a team charter, where we discussed strengths, weaknesses, & responsibilities. For this sprint we then laid out a project plan to keep us on task through these 2 weeks.
Competitive & Comparative Analysis
The Mayo Clinic
Yahoo Health
COMPARATIVE:
FitBit
Apple Health
Fitness Pal (any other mobile health apps)
Other unique comparators constantly successful at personalization:
Pinterest
Candy Crush
Instagram
Facebook (social sites)
Heuristic Evaluation
Our team observed 6 users interacting with the current WebMD site and here are key takeaways:
1. Overwhelming homepage prompting immediate dissatisfaction
Content is inconsistent across pages & often irrelevant to what users are seeking. Massive search results (200+) making it difficult & time-consuming to find answers to simple questionsMyWebMD account is difficult to discover (the current personal account feature.)Business Analysis
User Research & Survey
Personas
Abby, Stewart, Mandy
After in-depth research on “real life” scenarios that every human is all too familiar with, we created three personas to guide us through the next parts of our design.
If you’re reading this you probably already guessed it, but the word OVERWHELM was heard, said and written down way too many times. This was a challenge given to us at school, but this was a challenge based on REAL problems and our work could make a real difference.
Based on our key persona Abby’s scenario we created her customer journey.
With her user flow we could easily discover kinks in our redesigns and correct them for a more intuitive personal experience.
Data Synthesis & Priorities
Ideation & Sketching
THE SOLUTION:
What’s the difference?
With our redesign we :
(add the why)
Welcoming, calming homepage Simplified navigationFocus on healthy living Showcasing of existing WebMD tools Personal Voice Standardized & Simplified content Final Prototype Link
Annotated Wireframes
Other Deliverables
Next Steps
1. A full site content audit
2. Business Strategy Refinement
3. Further Usability Testing
Learnings
1.
2.
3.
