The Geoffrey Beene YMA 2016 case study asked students to integrate 3D printing into the fashion industry for an existing retailer. Jessica Ferreira designed the first bespoke 3D printed footwear collection for the LA based cool girl brand, Reformation. All soles of each shoe in the collection would use 3D printing technology as well as the major components to the shoe construction and styling. 3D body scanning would also be incorporated to ensure that each shoe fits like a sock and meet the unique characteristics of each individual customer on the planet. These facets of technology would be combined into the Shoes with Real Souls mobile app for customers to explore the collection, purchase shoes through the internet, and use 3D printing an 3D body scanning for their own custom shoe.
After Jessica was named as one of the eight finalists in the nation for the prestigious scholarship competition, she furthered her work to create a video to support her idea and show the tremendous impact Shoes with Real Souls has on our environment. 3D printing is a sustainable method in manufacturing and Reformation integrates sustainability throughout their entire supply chain. This scholarship is to inspire other designers out there to make an environmental difference and to challenge ourselves to make beautiful products without harming our planet. Enjoy!