Method Hand Soap: Wash It Away
Method encourages audience to overcome things that may have impacted their lives negatively by washing away the negative things that's written on your hand. #WashItAway
Facebook Brand Page
Method will launch the #washitaway campaign through social medias, featuring different stories submitted through the hashtag as well as encouraging quotes that will cheer people on.
Digital
Participants will post a before and after photo of writing one thing that had impact their lives negatively on their hand and #washitaway.
Participants can post through Instagram or Facebook app using the hastag, #washitaway.
Method will also have inspiring Pinterest boards that have specific topics for people to pin courage and send hope.
Photos by Aaron Hall Cain
