Red Lobster Pitch: Seafood Fluency
Eating seafood can feel like learning a new language. At the seafood expert Red Lobster, you can get #SeafoodFluent.
Sponsored Brand Posts
Brand posts would appear on platforms that are most engaged between the target audience and brands.
#AskTheGrillMaster
Red Lobster will invite social media followers to submit their seafood questions to a grill master chef. Chefs will post replies to select users, including video responses.
Seafood Fluency Dictionary
Red Lobster's Pinterest is reorganized alphabetically. Audience may explore topics and learn more about ocean and seafood.
Seafood Fluency Exam
Online quiz that tests your aptitude in the language of seafood. People who fail get coupons to Red Lobster as "seafood tutoring." People who pass also get coupons, as a reward of merit.
Underwater Adventure
Partnering up with Google Map Ocean View, Google Cardboards will be distributed to in-store diners. The Virtual reality adventures tailored to select promotional seasons where user may learn and explore the ocean.
Red Lobster Adventurers
Red Lobster will partner with social media influencers who have authority on seafood and sustainability topics.
They'll encourage engagement with the brand through posts and Red Lobster Shares community events.
They'll encourage engagement with the brand through posts and Red Lobster Shares community events.
Mentors:
James Hammett (Project Manager), Alyssa Brackett (Account Management), Jeff Koss (Strategy), David Fusco (Data Analyst), Amanda Melson, Srey Pen, Peter Harris (Creative).
James Hammett (Project Manager), Alyssa Brackett (Account Management), Jeff Koss (Strategy), David Fusco (Data Analyst), Amanda Melson, Srey Pen, Peter Harris (Creative).
Interns:
Creative: Sinping Ku (Art Director), Charlie Curnow (Copywriter), Niki Warden, Ellen Granoff, and Matthew Powers (Account), Luisa Contaifer and Kim Azogui (Strategy), Margret Javier (UX).
Creative: Sinping Ku (Art Director), Charlie Curnow (Copywriter), Niki Warden, Ellen Granoff, and Matthew Powers (Account), Luisa Contaifer and Kim Azogui (Strategy), Margret Javier (UX).
About The Pitch
All interns were divided into three teams to work on our final project - Red Lobster Pitch.
At the end of the internship we share our work with a panel of judges including Red Lobster’s SVP of Marketing, Mark Gilley, and representatives from the Red Lobster team at Publicis.
All interns were divided into three teams to work on our final project - Red Lobster Pitch.
At the end of the internship we share our work with a panel of judges including Red Lobster’s SVP of Marketing, Mark Gilley, and representatives from the Red Lobster team at Publicis.
Our team was selected as the winner.
