Edward Snell
Aperitif Promotional Campaign
Edward Snell tasked us with coming up with an instore campaign for their four aperitifs: The Botanist gin, Mount Gay rum, Cointreau and Aperol.
Aperitif is derived from a Latin word meaning “to open” and that is exactly what we want to do. We want to open or kick-off your night with only the best that Edward Snell has to offer in its aperitif range.
The aperitifs will play the role of setting the tone. Whether you are at the opening night of a theatre production or at a fancy dinner party with colleagues, the aperitifs will be served up as though they are a show or act in their own right.
Roles: Concept, Design and Art Direction
The campaign concept identity.
The aperitifs were paired with an amuse-bouche to complete The Opening Act.
These are magnetic recipe cards with the recipe for the aperitif and a description of the amuse-bouche.
In-store banners.
In-store FSU housing all four Aperitifs and the recipe cards, for the ultimate Opening Act.
