Ninety-six elephants are killed every day in Africa. When we first heard that statistic from our friends at the Wildlife Conservation Society (WCS), we, like many, couldn't believe it. WCS, along with numerous partners, including Viget clients the World Wildlife Fund, Conservation International, and the International Fund for Animal Welfare, are part of a new global movement to protect Africa's elephants. We were humbled to contribute to this effort through the creation of 96Elephants.org -- a site to spread awareness and action to protect this noble species.