Michelle Oosthuizen's profile

Concept | KOO In-store Promotion

Koo canned food has been around for decades in South Africa – you cook with it, your mother cooks with it and your mother’s mother cooked with it too. It has become the taste of homemade for so many South African households.
In-store concept catergory banners and poster. These posters/banners speak to the homemade goodness (like your mom's) that is found in each can of KOO. The '75 years' stamp is placed near the can artwork to show the heritage and that it is a trusted brand making it 'Only the best'. 
In-store Category Banners with promotional artwork. These banner are inspired by the colour blocking that appears on the Koo cans. The entry mechanic is simple icons at the bottom and the main prize is hinted at in the image in the background with smaller prizes in film strip behind product. 
Concept | KOO In-store Promotion
Published:

Concept | KOO In-store Promotion

In-store promotional concept for KOO canned food in South Africa.

Published: