"The Winnebago Resort" Campaign

  • Client: Winnebago

    Idea: Bring the hotel with you. Owning a Winnebago is like having a resort on wheels.
  • Travelocity Partnership: Over the span of a month, when travelers search for a hotel on travelocity, the Winnebago would appear as the top result. The imagery would showcase the beautiful scenery you can discover from within the windows of your RV.
  • Print Ads
  • Digital Board
  • Digital boards will be planted in popular tourist spots to remind people that these travel destinations take on new meanings aboard a Winnebago.
  • Art Direction: Anna Sasser
    Copywriting: Brendan McWhirk