Fox & Otter Co is a new startup that is looking to deliver the most essential outdoor goods right to your front door through a simple subscription. They want a brand that appeals both to the outdoorsman, as well as to any individual who has a lust to wander (#wanderlust). We strategically built designed and developed their online landing page with a look and feel that immediately revives the rugged, yet trendy (hipster) within every person. We also had the opportunity to polish up their already existing logo by making some key changes to the font, format and form of the logo text. This might be the hippest brand we've ever worked with.
