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Birchbox Pop-Up Shop | Brand Strategy

Hong Kong Pop-up Shop for Birchbox

A retail pop-up shop located in the center of Hong Kong's shopping hub spot, K11. K11 is known for its revolutionary museum retail concept and its hybrid model of art and commerce. Birchbox's pop-up shop is designed to fit with the retail's space trend of sustainability. Made out of a re-purposed shipping container the space embraces all initiatives of supporting the environment.

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Birchbox Pop-Up Shop | Brand Strategy
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Birchbox Pop-Up Shop | Brand Strategy

The goal of this project was to create a pop up shop for Birchbox presenting a top selection of their products and introduce the brand to new mar Read More

Published: