Print Self-talk statements emphasising how exercise isn't meant for impressing others.
Banner Ad A responsive animation that responds to the movement of the user's trackpad and redirects to the microsite
Instagram #AthletaBackstory is a way to connect with women's health and fitness journeys through sharing images of their backs on Instagram, wearing the brand's activewear.
Microsite An interactive newsfeed of the images uploaded from Instagram, with added details of the clothing being worn.
