Blackbaud needed a creative campaign to promote a new thought leadership program on “real talk” for nonprofits—a podcast series that promised to cut through the marketing fluff and address the nitty gritty of what keeps our audience up at night in a frank manner.

To convey that idea, we at Agency545 created #NoFilter Nonprofit: Always Honest, Always Real. The creative features a frank, genuine tone paired with a bright, bold, in-your-face look. The dramatic, high-focus images need #NoFilter, as they are vibrant and crystal clear without manipulation. The collateral set that includes online ads, emails, website content, tip sheets, a PowerPoint template, and other thought leadership assets.