The Squad
Elements: Logo-Badges-Leave Behind-Citation-Website-iPhone App
Elements: Logo-Badges-Leave Behind-Citation-Website-iPhone App
This project was created in orderto bring awareness to the danger that sugar has in our everyday lives. Theoverall goal was to createa large-scale dialog about sugar using a fictional “squad” that is committed tohanding out “citations” to our common hidden sugar foods.
Because sugar isknown as one of the “silent killers” The Squad will be mysterious nightavengers, targeting grocery stores, vending machines around local schools, and movietheaters. The muted color palette will effectively stand out against thebrightly colored packages of the “offenders”.
Because sugar isknown as one of the “silent killers” The Squad will be mysterious nightavengers, targeting grocery stores, vending machines around local schools, and movietheaters. The muted color palette will effectively stand out against thebrightly colored packages of the “offenders”.
