Camelot Community Care needed help. They had sporadic inconsistency in their offline look and feel, a bin of unfinished digital files, and a need for some new Community Outreach collateral. When we first met they needed a series of simple postcard mailers to reach potential donors. With some brainstorming and strong imagery "You can change a lifetime." was born.

More than a headline shared between pieces, it quickly became their anthem. It rang loud and true. Simplifying language with clean icons to "Foster. Advocate. Volunteer. Donate." efficiently and elegantly communicated the ease with which any person could make a significant impact on a foster child's life. They looked at language even in more financial-based pieces changing them to reflect overall impact - hence the Annual Impact Report.

Look, feel, and messaging carried across all pieces big and small, allowing the organization to communicate clearly and effectively with their donor base. Their marketing team also took to using #changealifetime in social media updates to carry the same theme to all areas of communication.