Hykie Kwong's profile

Onkler eyewear Summer 2016 campaign and look book

Onkler is an Australian eyewear brand. The objective was to create a series of campaign images to be used in upcoming promotional items for the late summer, early autumn season that can also extend into retail, point of sale and digital instalments. 

The directive from Onkler was to deliver campaign imagery that focussed on high quality, bespoke eye wear for the young modernist; authentically derived from current and nostalgic cultural ‘influencers’.

The campaign concept is called "Industrial Textures", based around the high impact contrast of concrete exteriors against soft silhouettes. 

This project was a collaborative team effort, with myself and Keira McGovern providing Art Direction and Styling, and photography by Tim Searle.
Onkler eyewear Summer 2016 campaign and look book
Published:

Onkler eyewear Summer 2016 campaign and look book

Onkler is an Australian eyewear brand. The objective was to create a series of campaign images to be used in upcoming promotional items for the l Read More

Published: