BRAND NAME & PACKAGING DESIGN
Warrior is a coconut water based energy drink with an easy-to-remember brand name and three distinct flavours. Known as nature’s sports drink, coconut water is a great way to boost your energy through the coconut’s high levels of minerals and potassium. This is one of the selling points which presents a healthy alternative to a market flooded caffeine based energy drinks.
The warrior concept is based on the idea that we are all capable of great things and we only need a push to unleash the warrior within us that is capable of great feats. This inner warrior is represented by the three different masks used on the packaging.
All the flavours and masks on the represent different warrior tribes.
Watermelon - Monk,
Pineapple - Mastermind,
Black Currant- Knight
The concept has two main targets:
1. To attract the customers and to stand out from the numerous other energy drinks offered on the market.
2. To create a simple and strong association with the brand, through the vibrant and distinct package design.
Watermelon - Monk,
Pineapple - Mastermind,
Black Currant- Knight
The concept has two main targets:
1. To attract the customers and to stand out from the numerous other energy drinks offered on the market.
2. To create a simple and strong association with the brand, through the vibrant and distinct package design.
OFFLINE MARKETING CAMPAIGN
For the offline marketing campaign a series of outdoor billboards and indoor installations promoting the product line are used. The campaign has various targets:
1.Create brand awareness by showcasing the various flavours.
2.Create brand association through the use of different phrases promoting the warrior life mantra.
3.Drive traffic to the online channels.
ONLINE MARKETING CAMPAIGN
The online marketing campaign (What's your Tribe?) utilises an interactive website where people participate in a challenge called the Trial to find out which flavour best represents their personality. The Trial determines results based on;
1.participants musical and movie preferences
2.what they would do in given life situations
3.their choice of weapon, sports and lots of other questions.
Those who make it to the end of the challenge then get the chance to share the results with their friends via Facebook, Twitter or Instagram. Traffic to the website would be primarily driven from the billboards and QR codes on the packaging.
