KINFOLK CAFE
This name was chosen as the cafe's new brand name and identity because it symbolizes the family element. It means every customer is considered and treated as part of the family and the cafe aims to make them feel like they are at home, comfortable and happy.
Cafe's Slogan: The Foundation Of Your Connections
SMP: REBUILDING YOUR FAMILY CONNECTIONS
The SMP of this café aims to help busy working parents to bond and catch up with their family despite busy schedules. The lack of interaction time at home can be compensated during their meeting over dinner.
Progress 1: LOGO DESIGN
1. Logo sketches and development:
2. Rationale behind the final logo design:
3. Fonts used throughout the whole cafe branding:
4. Colour pallete used:
Progress 2: FLYER & NAMECARD DESIGN
Progress 3: FINAL FLYER & NAMECARD DESIGN
