Art direction and design for Incu City Men's shopfront showcasing A.P.C.'s A/W 14 collection. We designed a shopfront that allowed passers by to look into each individual window, alluding to a real A.P.C. store. The A.P.C. logo was hand painted to reflect the tactile and utilitarian aesthetic of the brand.
Client: Incu Clothing | Completed at Mira Yuna
Credits - Architectural photography: James Gornell | Photography: Ben Pexton
Credits - Architectural photography: James Gornell | Photography: Ben Pexton