EDDIE BAUER
Graphic Tee Program
Graphic Tee Program
The Eddie Bauer Graphic T- Program's aim was to tell the story of the 90 year old northwest native and capture the explosive t-shirt segment of the apparel industry. As part of the program I refreshed many of their logos with new techniques and emphasized the brand's EB initials. In order to accomplish creating a signature look I delved deep into the archives and transformed many of the vintage visuals that have been lost or forgotten by the public.
As a step up from the usual merchandising of tees I designed the T-Shop wall within the flagship stores, using the vintage imagery to help brand and tell the story of Eddie and the outdoor lifestyle we know and hear about. My concept for the T-Shop was to display tees graphically in between the product and cap the who with branding images from EB archives.
The success of the T-Shop program led to a refreshing new look for the Eddie Bauer graphic tee shirt brand. In this snap shot I present the T-Shop in its early stages and the ensuing Graphical tees that later filled the stores and excited the customers.