Bernie Sanders Social Media Analytics Report
For our Social Media Analytics course, we completed a semester-long case study on Bernie Sanders' social media campaign. Our primary analytics tool was Crimson Hexagon, and to a lesser extent, we used Rival IQ for competitive analysis and Node XL for network analysis. The aim of the report is to shed light on not only how Sanders’ campaign may be improved but as well as how future political campaigns may effectively utilize social media.
A corresponding presentation features the most important questions pursued in the report and the resulting recommendations
