Client: Genuity
The Genuity brand was introduced as a new trait system that allowed farmers to select and combine popular seed traits for crops.
The brand brings together traits under four categories, herbicide tolerance, insect tolerance, weather protection, and productivity, and aligns them under a unified brand.
Genuity.com was developed to make it easier for farmers and their dealer network to understand each of the technologies available and the many ways that they can work together to create specific solutions for their individual farms. The site design required an extensive look at the information architecture to make it easy for farmers to locate the high-level benefits of traits and also allow them to locate detailed information if needed. The site design also included the implementation of various calculators, comparison tools, and easy access to Genuity reps.
Visit: Genuity.com
