In the second half of the project, we put together all the data points we've got during the previous stage and deduced insight from all the data points. After we concluded the insights from our observation, we sought for opportunities and developed possible solutions/ideas by asking "How Might We..." questions.

In the stage of affinitizing, we gathered all of our data points from the previous stage including observation photos, written notes, quotes from the interviewees, and information from secondary and primary research. We put them together, messed them up, and re-organized them into clusters.

    The process of the affinitizing started by grabbing the data points one by one and stick it onto the wall. If the data point you grabbed is similar to any of the previous ones then we put them in the same area, if not, we create a new cluster. All of the "raw" data points were labeled with yellow Post-its. After we've clustered all of the yellow Post-its, we name the cluster by a sentence written on blue Post-its which best describe the key points of all the yellow notes. We then repeated the step by putting blue Post-its together and generated pink Post-its based on the contents of the blue Post-its, and finally finished the whole process of affinitizing with green labels as our final insights.

    It was surprising that we could find connections between data points which we got from very different places. It's also excited to see that some of the data points which we considered useless or meaning could find its own spot somewhere in the clusters.

After the affinitizing, we've got six key insights from all of the data points with green Post-its. We concluded each cluster in a short sentence and sought for opportunities for each insight. After we've found opportunities for each insight, we then started generating some quick ideas/solutions by asking "How Might We..." questions.