ABSTRACT
The purpose of this project was to create a company and global sourcing strategy for the first year of business.
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Ottössöns was developed by a collaborative group of four SCAD student based upon a swedish footwear concept that designs luxury men’s leather footwear for the established man with a creative stye. This document is the detailed and extensive guideline in which Ottössöns will conduct their first year of their global sourcing strategy.
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The top four countries to ensure these goals were Italy, Portugal, Brazil and Turkey.
While taking a detailed look at Turkey and looking into the risks and benefits of the country and specifically the leather shoe industry. Ottössöns puts into perspective that with opportunity comes risk and with risk comes opportunity. Though Turkey exemplifies many strong attributes, after extensive research Ottössöns felt as though they did not omnisciently fit into the current strategy. In this detailed guideline one will find an explanation for this decision.
