The concept was based on the idea of ARS an indo-pean (Indian and European) name for the new media meaning of the 'verb' ART, meaning to fit or join. This meaning translated into the inspiring brand identity that ARS has developed on. ARS is a conceptualized accessories line that has taken on the marriage of two opposite forms canvas and rubber. You will come across the development process of the ARS brand identity along with the product development process that is still taking place.
WHAT ITS ALL ABOUT :
This document is the detailed guideline, which ARS refers to when developing their Start-Up. It includes: the ARS brand identity, market research within the target audience, market and trend potential, the current market climate, competitor analysis, along with the ARS branding, promotional strategy, and product assortment.
BRAND IDENTITY :
ARS is a developing brand that breaks the conventional standards by magnifying what is essential and splicing out the excess. The project works to clear the traditional standards of luxury. It suggest a minimalistic alternative to accessories through the exploration of unconventional materials and form. ARS is creating a unique premium product that redefines the idea of art through accessories.
