PuroCorazón is a company that creates handmade handbags and accessories. It combines traditional Peruvian embroidery and textiles with contemporary materials and designs.
The Hibiscus S/S 2016 Collection is inspired by the underwater life and tropical flora of the Caribbean Sea. For this collection, six different prints are designed to be printed as beach wraps, which are perfect for covering or laying in the sand. The vibrant color palette is inspired by the color of the sunset and the sand, as well as the joyful tones of the sea. Overall, the pieces are intended to be colorful, weightless, and playful, yet versatile and fashionable.
Creative Direction: Carolina Restrepo
Textile Design: Carolina Díaz
Photography: José Ramirez
Model: Eliana Valencia
Design techniques: Digital illustration and vector design.
Printing techniques: Digital printing over fabric.