Gypsy Journal is the product of the increasing popularity of people looking to take the road less traveled. The magazine caters to people who are interested in the New Bohemian lifestyle, where people are offbeat, artistic, free-spirited and unconventional. Gypsy Journal focuses more on natural things, chasing after different experiences. Articles and photos are hand-picked to feature hobbies and interests of these New Bohemians. Colors are also chosen to reflect the vivid yet peaceful life they lead. Iconic graphics are scattered across the magazine to tie it all together.