Type Treatment:
Berlin Sans
was used for the headline. Since the origin of the ethics studies is Greek, this font was well-suited for the subject matter, since it is slightly reminiscent of Roman and Greek style fonts. Georgia
is used in the body, since this the typeface used by the organization for digital marketing.Themes:
Arrows
symbolize choices and decision-making. This is a well-suited theme for the subject matter of ethics. Blue
is the color of the organization's logo, so the blues on the flyer are used to reinforce organization's core color scheme. 
