This mom and pop store concentrates on clothing and gear specifically made for rowers
and any other water athletics. The packaging for their advanced clothing is a triangular
shape to save space; they fit together perfectly for more storage in displays and shipping
boxes. The cardboard is representative of the outdoors and the bright colors add to the
aesthetics of the company. The logo is a rowing shell (rowing boat) within three circles
which represent the long race in which rowers race a twisting course approximately three
miles long called a Head Race.
