Client: Tijuana Flats Burrito Co.
Project: Brand Work
The Project Review:
Tijuana flats is a multi-regional group of fast-casual Tex-Mex restaurants built on the combination of fresh food, unique atmosphere and friendly service. In 2004, they had 16 stores throughout Florida and wanted to expand. The goal was to create a brand platform, strong identity and marketing communication tools to elevate the strength of the concept and its overall appeal while maintaining consistency across locations and positioning the company for franchise opportunity.
We set out to create the un-chain—the fast casual restaurant that feels like a homegrown, unique place, no matter how many locations exist. We did this by using creative that was honest and approachable in conversation with customers as well as prospects—the kind of marketing that would make people think, laugh or shake their heads to ensure Tijuana Flats was not perceived as an ordinary, mainstream restaurant. In the seven years of our partnership, we have garnered numerous industry awards for campaign creative and Tijuana Flats has grown to 73 locations.
Chief Creative Officer: Chris Robb
Creative Director: Mark Unger, Ron Boucher
Associate Creative Director: Gordon Weller
Art Director: Kevin Taylor
Copywriter: Kevin Harrell
Studio Manager: Joe Ciaramella
Production Artist: Jordan Damato
Art Producer: Tiffany Findley
Website & Menu Illustrator: Alex Saviuk
Featured on Communication Arts Exhibits site.
2012 Outstanding Art Director of the Year
Featured on Art of the Menu Blog