Tijuana Flats Brand Work

  • Client: Tijuana Flats Burrito Co.
    Project: Brand Work
    Agency: Push.
     
    The Project Review:
    Tijuana flats is a multi-regional group of fast-casual Tex-Mex restaurants built on the combination of fresh food, unique atmosphere and friendly service. In 2004, they had 16 stores throughout Florida and wanted to expand. The goal was to create a brand platform, strong identity and marketing communication tools to elevate the strength of the concept and its overall appeal while maintaining consistency across locations and positioning the company for franchise opportunity.
    We set out to create the un-chain—the fast casual restaurant that feels like a homegrown, unique place, no matter how many locations exist. We did this by using creative that was honest and approachable in conversation with customers as well as prospects—the kind of marketing that would make people think, laugh or shake their heads to ensure Tijuana Flats was not perceived as an ordinary, mainstream restaurant. In the seven years of our partnership, we have garnered numerous industry awards for campaign creative and Tijuana Flats has grown to 73 locations.
  • Menu Design
  • Brand Poster Design
  • "Bite Nite" Halloween Party Poster Design
  • Flat Heads Loyalty Program Poster Design
  • "Cinco Stache" Cinco De Mayo Poster Design
  • Out-of-Home Billboard Design
  • Vehicle Wrap Design
  • Creative Team:
    Chief Creative Officer: Chris Robb
    Creative Director: Mark Unger, Ron Boucher
    Associate Creative Director: Gordon Weller
    Art Director: Kevin Taylor
    Copywriter: Kevin Harrell
    Studio Manager: Joe Ciaramella
    Production Artist: Jordan Damato
    Art Producer: Tiffany Findley
    Website & Menu Illustrator: Alex Saviuk
     
    Awards:
    Featured on  Communication Arts Exhibits site.
    2012 Outstanding Art Director of the Year
    Featured on Art of the Menu Blog

    Articles:
    Communication Arts