Client: RadioShack
Project: Re-brand Campaign
Agency: GSD&M

 

The Super Bowl spot was tagged with the message “Goodbye ‘80s @RadioShack. This launched a response-based social media campaign on Twitter, Facebook and Instagram to get rid of all the old ‘80s stuff RadioShack no longer wanted. Things like “Beat-It” jackets, Pac-Man video games and even a 1987 Porsche. A new item was released every hour or so. 

 

Celebrities like Hulk Hogan, Mary Lou Retton, Kid&Play, Erik Estrada and Dee Snider from Twisted Sister asked followers that were interested in a particular item to respond with a funny caption for the piece they wanted to win. Each item was branded with a unique hashtag to promote social sharing.

Awards:
2015 National Addy's Integrated Campaign: Silver Award Winner
2015 National Addy's Digital Campaign: Silver Award Winner
2015 National Addy's Digital Advertising: Silver Social Media Award Winner
2015 New York Festivals World's best Advertising Finalist
2015 District Addy Gold Award Winner
2015 Austin Addy's Best In Show Winner
2015 Austin Addy's Best In Advertising: Gold Award Winner
2015 Austin Addy's Digital Advertising: Gold Social Media Award Winner
2015 Austin Addy's Digital Advertising: Gold Campaign Award Winner
2014 Won a Bronze Lion at Cannes
2014 Shortlisted in four, Cyber Cannes Lion categories
2014 4A's Jay Chiat Awards for Best Brand Progress/Reinvention
2014 ONE Show Merit Awards for Consumer Television
2014 ONE Show Merit Awards for Integrated Campaign/Consumer Campaign

 

Creative Team:
Executive Creative Director: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll
Creative Directors: Tim Eger, Tom Hamling
Product Strategy:  Director: Rye Clifton
Interactive Art Director: Kevin Taylor
Copywriter: Matt Garcia, John Gasper
Executive Digital Producer: Paul Gallardo