Radioshack Integrated Super Bowl Campaign

  • Client: RadioShack
    Project: Re-brand Campaign
    Agency: GSD&M
     
    The Project Review:
    The Super Bowl spot was tagged with the message “Goodbye ‘80s @RadioShack. This launched a response-based social media campaign on Twitter, Facebook and Instagram to get rid of all the old ‘80s stuff RadioShack no longer wanted. Things like “Beat-It” jackets, Pac-Man video games and even a 1987 Porsche. A new item was released every hour or so. 
     
    Celebrities like Hulk Hogan, Mary Lou Retton, Kid&Play, Erik Estrada and Dee Snider from Twisted Sister asked followers that were interested in a particular item to respond with a funny caption for the piece they wanted to win. Each item was branded with a unique hashtag to promote social sharing.
  • RadioShack 80s Case Study Video
  • RadioShack 80s Giveaway Website Design
  • Awards:
    2015 National Addy's Integrated Campaign: Silver Award Winner
    2015 National Addy's Digital Campaign: Silver Award Winner
    2015 National Addy's Digital Advertising: Silver Social Media Award Winner
    2015 New York Festivals World's best Advertising Finalist
    2015 District Addy Gold Award Winner
    2015 Austin Addy's Best In Show Winner
    2015 Austin Addy's Best In Advertising: Gold Award Winner
    2015 Austin Addy's Digital Advertising: Gold Social Media Award Winner
    2015 Austin Addy's Digital Advertising: Gold Campaign Award Winner
    2014 Won a Bronze Lion at Cannes
    2014 Shortlisted in four, Cyber Cannes Lion categories
    2014 4A's Jay Chiat Awards for Best Brand Progress/Reinvention
    2014 ONE Show Merit Awards for Consumer Television
    2014 ONE Show Merit Awards for Integrated Campaign/Consumer Campaign
     
    Creative Team:
    Executive Creative Director: Jay Russell
    Group Creative Directors: Scott Brewer, Ryan Carroll
    Creative Directors: Tim Eger, Tom Hamling
    Product Strategy:  Director: Rye Clifton
    Interactive Art Director: Kevin Taylor
    Copywriter: Matt Garcia, John Gasper
    Executive Digital Producer: Paul Gallardo