Purell Hand Sanitizer
Elements: Point of Sale - Print - Alternative Media Placement
Elements: Point of Sale - Print - Alternative Media Placement
BIG IDEA: You touch scary germs everyday and don’t wash your hands afterwards.
EXECUTION: Create a series of outdoor posters that show germs in their “scary” state and make the consumer think about what they are touching.
EXECUTION: Create a series of outdoor posters that show germs in their “scary” state and make the consumer think about what they are touching.
