Welcome to the world of a Natural Grocery Company. Here are the Lucky's Market Brand Tools.
Implementing the brand tools in my work was essential for creating collateral that represented the company as a whole.
In many cases, I would create multiple types of files to promote a single event or sale. Collateral would often include posters, flyers, social media banners and even facebook squares. Using collateral across multiple platforms allowed more exposure.
I was also in charge of print production. I made Conventional and Sale signs for every department at the store level. New sign batches were laid out and printed every day. Wednesdays are double ad sale days, so Tuesdays were big productions days.
The three most popular sign sizes were 1up (letter size), 2up (half letter), and 4up (quarter letter). Here are some examples.
There were also special signs that were made for certain departments. For example, the Meat, Seafood and Deli departments had signs for their display cases. This way the customer could easily understand the product and the price associated with it.
