Advertising | Integrated Campaign
Stride Gum recently sought to change their brand slogan from "ridiculously long lasting" to "nonstop nonsense". In response to this, I created a digital campaign to reach our target audience. This app allows to you get revenge on the people who bore or annoy you. The app allows you to photograph these people and choose ridiculous facial add ons for their face. You then can upload these pictures to our microsite to win various prizes from Stride Gum.
After clicking on the app, this initial banner screen appears while the app continues to load. This banner screen includes the name of the application, it’s logo and company slogan. Once this screen appears, the user can either login with an existing account, or sign up to have an account and profile with Face Disgrace.
After you sign up, you are taken to the home page where you fill out a little survey before taking the person’s picture. There are also other options at the bottom of this page for the photo library, email, settings and camera. The application contains it’s own camera device so that all photos will be directly edited with it’s own interface. Snap your silly photo and then wait for the next menu to load.
After you sign up, you are taken to the home page where you fill out a little survey before taking the person’s picture. There are also other options at the bottom of this page for the photo library, email, settings and camera. The application contains it’s own camera device so that all photos will be directly edited with it’s own interface. Snap your silly photo and then wait for the next menu to load.
After your photo is taken, the application loads a database of facial add ons that you can apply to your photograph. You can select up to eight at a time.
Once you are finished, you can hit the disgrace (D!) button and the finished photo will pop up for you to see. You then have to option of sharing it our Stride photo contest website, and other social media outlets. You can then go into your collection of photos, where there will be an option to view a mini feed of all the outrageous photos that have been posted that week.
Once you are finished, you can hit the disgrace (D!) button and the finished photo will pop up for you to see. You then have to option of sharing it our Stride photo contest website, and other social media outlets. You can then go into your collection of photos, where there will be an option to view a mini feed of all the outrageous photos that have been posted that week.
This is the microsite that would be synced with your Iphone application. Once you finish disgracing your photograph, you have the option to keep it for your personal collection, or send it to the Stride Face Disgrace website. Every week they will choose the best face disgrace, and that lucky person will win a pack of our mystery flavor gum. The person who wins best of the year photo, will get a lifetime supply of Stride gum. You can log in to your account from this site, as well as browse through all the photo’s that were uploaded.
These QR codes will exist on the inside of select Stride Gum packages. If you happen to purchase a pack with the QR code, you can scan it with your IPhone to get updates for new and improved sets of mustaches, silly wigs, funny mouths, or cross eyes. You also can receive a prize by scanning up to ten different QR codes to win a free case of Stride.
