Through a non-traditional approach, advertisements revolve aroundthe idea of encouraging the Filipino youth to step up or act upon their life’sgoals and ambitions. The campaign with the slogan “Bakit Hindi?” suggests acan-do attitude for every life’s offer despite challenges and hardships.

Representingyouth’s top ambitions, the campaign uses the theme of love, fame, and career toenvelop the dreams of the young generation of today. The campaign strategicallyused games and/or puzzles in its advertisements to convey the message thatovercoming challenges is just as easy as playing a game. As a result, thecampaign not only informs about the brand or the product but entertains theadventure-seeking and experience-hungry target audience as well.