The retail scene changed in Australia in the 1960s, Waltons Limited bought out Marcus Clark & Co. This is where our client wants to pick up the new Clark & Co. story. Australia in the 1960s brought a time of great social change. New ideas and the influx of other cultures changed the way modern families lived across fashion, music and entertainment and technology. As part of the brand experience, Clark & Co. want a contemporary brand that pays homage to such an exciting and vibrant era. The company, although drawing inspiration from an era from the past, is new and exciting. The audience should feel connected to the heritage of the company and they also want to be included in experiencing the next ‘new’. The audience will expect a unique shopping experience both online and in-store.
This brief, all student assessment requirements and student resources were written and produced by Julia while employed at Careers Australia.
An identity system including style guide and logo formats in addition to a mood board were developed to give direction on the look and feel for an icon set and wayfinding app to be developed.
Layout examples of in-store posters are used to promote products and events and present the brand through appropriate tone of voice and visuals.
IPad, desktop and mobile devices demonstrate brand application.
Additional branded items including gift card and shopping bags.
