CLIENT: BP Canada

 

GOAL: The goal was to present information and statistics in a clean and organized manner while maintaining BP Canada’s branding guidelines.

 

DESIGN PROCESS: What I needed to keep in mind with these pieces is the enough white space to create breathing room for the elements to coexist. As well as keeping a good balance between visual and typographical hierarchy to create interesting layouts. BP Canada has a great selection of main and complimentary colours to choose from and definitely helped tie everything together as a whole.