Select - Package Redesign

  • This project aims to generate a new design system for an existing private brand in Hong Kong. A conhesive package design system is created for the selected products, in which various design aspects are taken into consideration.
    For this project, I decided to redesign the design system for the private brand "Select" owned by "ParknShop" in Hong Kong. Seven products with different sizes and forms are chosen to develop an effective design system.
  • My selection of the products are mainly targeting food products such as blueberry jam, Japanese green tea noodles, organic eggs, pitted prunes, pure honey and sardines in spicy olive oil. However, I included playing cards, to show the effectiveness of the new design system. Later, the packages are displayed with illustrations as the depiction to the product.