We had so many pinch-me moments while creating and hosting our premiere Hallmark Signature Pop-Up Shop in Soho. Whether you made it or missed it, here’s everything you need to know about our four-day event in NYC.
Visitors were also just as obsessed with the final looks from the Signature-inspired episode of Project Runway as we were. Just like us, they couldn’t believe that such beautiful garments could be created from the designs, embellishments and card envelopes from our Signature line.
