KOPIKO has become a household name in Indonesia, as the pioneer of coffee candy.
With KOPIKO's expansion to other product categories, KOPIKO candy reintroduced itself as KOPIKO Mini Coffee,
the coffee you can keep in your pocket.
Below are a series of TVCs and print ads created for this campaign.
Version: Meeting
Version: Camer
Version: Audisi
Client: PT. Mayora
Brand: KOPIKO Mini Coffee
Agency: Neo Kreasi Karya Indonesia
Brand: KOPIKO Mini Coffee
Agency: Neo Kreasi Karya Indonesia
Associate Creative Director: Fero Utama
Creative Group Head: Ratna Yuriasari (Ree)
Art Director: Ardi Kanaka
Copywriter: Reisha Annabelle Sinulingga
Creative Group Head: Ratna Yuriasari (Ree)
Art Director: Ardi Kanaka
Copywriter: Reisha Annabelle Sinulingga
Agency Producer: Desi Macan, Fitrie Wulandari
TVC Director: Condro Wibowo
TVC Director: Condro Wibowo
Production House: Imagen
Posthouse: ELV
Posthouse: ELV
Below are the accompanying print ads for the campaign.
Photographer: Nurulita (n. Studio)
Associate Creative Director: Fero Utama
Creative Group Head: Ratna Yuriasari (Ree)
Art Director: Ardi Kanaka
Copywriter: Reisha Annabelle Sinulingga
Illustrator: Bea Ariani
Creative Group Head: Ratna Yuriasari (Ree)
Art Director: Ardi Kanaka
Copywriter: Reisha Annabelle Sinulingga
Illustrator: Bea Ariani
DI Artist: Panji (n. Studio)
Apart from the thematic print ads, we also initiated a series of more brand-focused prints.
Photographer: Nurulita (n. Studio)
Associate Creative Director: Fero Utama
Creative Group Head: Ratna Yuriasari (Ree)
Art Director: Ardi Kanaka
Copywriter: Reisha Annabelle Sinulingga
DI Artist: Panji (n. Studio)
Associate Creative Director: Fero Utama
Creative Group Head: Ratna Yuriasari (Ree)
Art Director: Ardi Kanaka
Copywriter: Reisha Annabelle Sinulingga
DI Artist: Panji (n. Studio)