As part of my internship at JH Creative, I was able to participate in the brand and web redesign for iSensory Analytics. The iSensor lab is primarily dedicated to socio-technical research to study trustworthiness and other human behaviors related to cyber security on the web. After assessing the client needs, we agreed that a friendly and an approachable brand image was the goal since people might have controversial feelings about the technology. I started with research and took some time to brainstorm concepts. You’ll notice in my moodboard that I found the Turing Pattern, sensors, locks and circulations interesting elements to integrate into the logo design. We also worked with their internal developer to provide UI & layout design for their landing page.
