A Visual Merchandising product glossary created to highlight key materials and styles for the FW15 season.
Designed to align the current branding across all departments and online platforms. The glossaries are created
on a seasonal basis for sales associates to learn the visual merchandising terminology and highlight key styles.
I was the Creative Lead, responsible for: concept, layout and formatting, content creation and editing, information hierarchy, photo editing, graphic/illustration creation and print production. This document was then adapted for the French language.
Designed to align the current branding across all departments and online platforms. The glossaries are created
on a seasonal basis for sales associates to learn the visual merchandising terminology and highlight key styles.
I was the Creative Lead, responsible for: concept, layout and formatting, content creation and editing, information hierarchy, photo editing, graphic/illustration creation and print production. This document was then adapted for the French language.
