The Northface
Animal Journals
Animal Journals
Objective: Create an interactive IMC Program that encourages consumers to venture out into nature and explore the wilderness that so many animals call “home.”
Target: Men and Women, 21-40, who are outdoorsy and enjoy a challenge. Insight: While hikers are usually more likely to journal about their trips, it would be more interesting to hear the animal’s point of view.
Partners: Rebecca Dreifuss (Art Direction)
Target: Men and Women, 21-40, who are outdoorsy and enjoy a challenge. Insight: While hikers are usually more likely to journal about their trips, it would be more interesting to hear the animal’s point of view.
Partners: Rebecca Dreifuss (Art Direction)