NBCUniversal: Salt Lake Olympic Games Local Marketing Plan Support Kit
LAS & Marketing Communications
LAS & Marketing Communications
Partnered with the NBC Agency to conceptualize look, feel, key art and messaging for NBCUniversal's coverage of the Salt Lake Winter Games. As their agency on the project, we then strategically translated that artwork into 100s of assets. The assets were made available to LAS and NBC Marketers for the purpose of helping them to leverage the Olympic Games to drive cable subscribers and viewership. All of the assets were housed within a custom-made, metal case that held multiple CD-ROMs of data (i.e. Print Mechanicals, Digital Advertising, Radio Spots, TV Spots, etc.) Also included was an interactive CD-ROM that explained usage of the supplied elements in great detail.
