The mission was to redesign a product using the same guts, but make it more functional, more ergonomic and more beautiful.
The result was this elegant, self standing blowdryer that is so good looking you will actually want to leave it on your bathroom counter rather than hide it away in the closet.
Rather than clumsy, confusing toggle switches located on the handle, the temperature and speed controlls are located on an easy to read dial on top.
