General Electric aims to build, move, and cure the world through their products. There is a constant pressure for companies to promote themselves and their products through innovative and special packaging that stands out from their competitors, and to use technology to introduce the brand’s culture to the customer.
This packaging concept for GE attempts to fulfill this need while ensuring a protective packaging for each bulb. After conducting research, it was discovered that people feel that current bulb packaging is thin and does not protect the bulb very well. Furthermore, people complained about the bulkiness of the package after using a couple of bulbs. The redesign satisfies these desires by providing a tear-away package for each bulb, not only allowing customers to dispose of the empty portion, but also protecting each bulb. In addition, through the LinkReader App, the consumer can scan the side panel that contains the image of the light bulb, leading them to an augmented reality platform that allows them to learn more about how GE.
